---
title: "How it works"
html_url: "https://uddamarketing.com/how-it-works"
markdown_url: "https://uddamarketing.com/how-it-works.md"
---

# How it works

The north-star loop your workspace runs under human review.

## 1. Connect platforms and knowledge

Connect ad accounts, analytics, and private knowledge scoped to your workspace.

## 2. Observe performance

Sync spend, results, and account structure in the background.

## 3. Ask, and get cited insight

Chat with the Operator and get answers grounded in your connected data.

## 4. Convert insight to a brief

Turn findings into briefs or optimization plans with evidence attached.

## 5. Create with selected skills

Generate articles, social posts, or campaign drafts step by step.

## 6. Human review

Editors approve drafts; ad changes become reviewable ChangeSets.

## 7. Publish or schedule

Approved work publishes per channel with per-target status.

## 8. Measure the outcome

Results flow back to inform the next analysis and brief.

HTML version: https://uddamarketing.com/how-it-works